Priority / Tier 1
“Tick”, “Tock”
or key new
technology
• Can be a new brand/ campaign
• Typically involves a major Intel-
led press/industry/end-user
event/activity
3rd Gen Intel® Core™
processors
Intel® Xeon® processor E5-
2600 product family
Strategic / Tier 2
Technical
Leadership
• “Tech leadership” message
• Likely Intel press release; may
or may not have additional
press and activation activities
Intel® Xeon Phi™ branded
coprocessors
Intel® Itanium® processors
Select segment specific
Intel® Atom™ processors
Speedbump / Tier 3 Noteworthy
elements of
Product line
maintenance
(not all new
SKUs go in the
ILU)
•Geo defined support, no unique
PR/AR unless batched with
larger story
•Web updates (communicated
via roadmap package, price list,
or via fellow travelers)
•Not all SKUs are listed in ILU
Speed bin variants, stand
alone communication
products, entry servers,
Intel® Celeron® processor,
Intel® Express Chipsets
independent of platforms,
Intel® Xeon® processor LV