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Pricing and price adjustments are always based on supply (sources, quantities, purchase prices and conditions) and demand (daily incoming orders and existing pre-orders) as well as taking into account exchange rates and shipping costs. OCUK might be our subsidiary, but they have independent contracts with certain brands, (regional) suppliers and manufacturers. You are free to order at OCUK of course and we're sorry that we cannot compete at all times with our German shop (not even with our own subsidiary).