The price is a valid concern. Fermi is a 40nm GPU just like RV870 but it has a 40% higher transistor count. Both are built at TSMC, so you can expect that Fermi will cost NVIDIA more to make than ATI's Radeon HD 5870.
Then timing is just as valid, because while Fermi currently exists on paper, it's not a product yet. Fermi is late. Clock speeds, configurations and price points have yet to be finalized. NVIDIA just recently got working chips back and it's going to be at least two months before I see the first samples. Widespread availability won't be until at least Q1 2010.
I asked two people at NVIDIA why Fermi is late; NVIDIA's VP of Product Marketing, Ujesh Desai and NVIDIA's VP of GPU Engineering, Jonah Alben. Ujesh responded: because designing GPUs this big is "fucking hard".