E
exoterrist
Gast
Werbung bringt nicht sonderlich viel Geld und kann nur "Schadensbegrenzung" sein. Weiter oben habe ich dazu schon einen NYT-Artikel gepostet:Bogeyman schrieb:Und die Werbung schalten die dann aus reiner Nächstenliebe?
More people listen to Spotify free than pay for it: Of its 36 million active users at the end of 2013, the company said, eight million of them paid. (This month, Daniel Ek, Spotify’s other founder, said it had since grown to 50 million users, including 12.5 million paying subscribers.)
But subscriptions make up most of the company’s revenue. According to its statement, $897 million, or about 91 percent of its sales, came from subscriptions, and only $90 million from advertising. As a result, the royalty rates it pays to music companies for the free streams are substantially lower than those for the paid ones.