"Despite the seemingly weak results and less than exciting forecasts, Nvidia shares rose somewhat in afterhours trading following the call. For all intents and purposes their consumer business is FUBAR in the near term. The launch of GTX 460, while met with critical acclaim, is not going to be a huge money maker due to its comparatively low ASP, and large (albeit smaller than GF100) die-size. Even if GF106, and GF108 follow similar price/performance patterns and get released in some reasonable time frame, (read: yesterday) they will still have to deal with the fact that ATI's competing parts will have the advantage of time-to-market (and thusly OEM adoption), better power draw characteristics, smaller dies and more price wiggle room as a result. The potential of a Southern Islands (HD6K) refresh further complicates matters, particularly if the refresh goes top-to-bottom throughout ATI's lineup as smoothly as the 5000 series seemingly went.
.... // dazwischen gibts einen Part über neue GPUs von NV auf 28nm wovon man überraschenderweise garnichts hört
We'll reserve final judgement on the consumer graphics situation until Nvidia's final budget and midrange products start shipping. It will not be an issue of price/performance, but rather a complex mixture of efficiency, OEM acceptance, HD6K anticipation (plus subsequent HD5K price drops) and profitability of the lower end chips (which will have larger dies than their competitors) that will make or break Nvidia in the consumer segment this holiday season. Needless to say, at face value, based on these variables we should be seeing a large increase in coffee CAPEX to keep Nvidia's marketing team highly caffeinated over the next few quarters."