Ahahaha!
Als erstes pisst Microsoft seinen OEM-Partnern richtig schön mit Surface an's Bein und jetzt tun sie so, als ob nichts gewesen wäre...
"Microsoft just doesn’t know when to stop doing itself severe damage.
If you thought its ‘valued partners’ were incensed before, just wait until you see how happy they are now.
The latest move is one again around that unloved child of Redmond that has seen abysmal sales. No not
Windows 8, the other unloved child of Redmond, the
Surface tablet.
This week, Microsoft has admitted Surface is failing, and so they backpedalled hard. Unfortunately, it was right over the feet of all the hardware partners that they had run over earlier, the ones they barely kept from outright
rebellion a few months ago.
Remember when Microsoft announced Surface to the surprise of their OEMs, suppliers, and everyone else? The OEMs collectively replied, “What?!”, followed by the prompt realization that Microsoft was not actually joking, it was actually
stabbing them in the back,
undercutting them,
and had been
lying to them for months at that point in time.
Microsoft did seem genuinely perplexed by their reaction, they seemed to be taken aback by their entire partner ecosystem reacting to the move with violent negativity. Most 4-year-olds would grasp the conceptual framework here, it isn’t really that tough.
Microsoft management didn’t. I’ll bet they weren’t counting on HP reacting by dumping WART completely, Acer ‘delaying’ it until Q2/2013, Taiwanese OEM-speak for dead and buried, and the rest of the ‘valued partners’ dropping most projects.
Most are in bed with Google now, anyone surprised? [...]
So what does Microsoft do? In what can only be described as a management stroke, not stroke of brilliance, more the mentally and physically debilitating brain hemorrhage type stroke,
Microsoft decided to expand their sales channel. Back over the still bleeding feet of the entire partner chain.
If you recall, Microsoft placated the OEMs a little, and we do mean little, by promising to only sell Surface through Microsoft stores and their direct web site. This was meant to show that Microsoft was only kicking one leg out from under the partner chain, not both, and it barely prevented an outright revolt and most OEMs from abandoning Windows entirely. Our contacts with
OEMs say that it really was that bad, the depths of their hatred for Redmond right now is truly unprecedented, and
all are hard at work on a Plan B that is Microsoft free.
And so Surface failed, and Microsoft reacted, and broke their promises to the entire OEM base. See Microsoft panic. See Microsoft have no clue. See Microsoft management flail. See Microsoft react. See Microsoft kick the other leg out from under their OEM partners. See problem? Microsoft sure doesn’t."
Quelle:
http://semiaccurate.com/2012/12/19/with-surface-tanking-microsoft-digs-faster/
Ich hab versucht, es mal auf das Wesentliche zu kürzen.
