The i9-11900K is the fastest CPU in Intel’s 11th Gen Rocket Lake-S lineup. Rocket Lake brings higher IPC (early samples indicate +19%) and 50% stronger integrated graphics. There are several 500 series chipset improvements including: 20 PCIe4 CPU lanes (up from 16) and USB 3.2 Gen 2x2 (20 Gbps up from 10 Gbps). Rocket Lake’s IPC uplift translates to around a 10% faster Effective Speed than both Intel's 10th Gen and AMD’s 5000 series. Despite Intel’s performance lead, AMD continues to outsell Intel. Given Intel's colossal R&D operation, it's bewildering that their marketing remains so neglected. Little effort is made to counter widespread disinformation such as: “it uses too much electricity”, or the classic: “it needs more cores”. Intel’s samples are often distributed to reviewers that appear better incentivized to bury Intel's products rather than review them realistically. Not enabling XMP or only testing with BIOS power limits enabled is akin to leaving the handbrake on during a timed lap, sackable. A mind-numbing list of irrelevant “scientific” and rendering benchmarks are presented as gospel. When it's convenient, unrepresentative canned game benchmarks are chosen e.g. ulletical’s CSGO which runs at nearly double the in-game fps. Different games, mostly unplayed by real users, are cherry picked for each “review”. At every release, AMD’s marketers circle overhead coordinating narratives to ensure another feast of blue blubber ensues. Credible benchmark data, which necessarily includes replicable video footage from popular games, is the exception rather than the rule. Nonetheless, towards the end of 2021, Intel’s Golden Cove is due to offer an additional 20-30% performance increase. At that time, with a net 30-40% performance lead, Intel will probably regain significant market share despite AMD's class-leading marketing. [Mar '21 CPUPro]