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The second priority is that every component on the GPU is designed for efficiency, not just in terms of energy efficiency, but in terms of the things that will allow AMD to price the product competitively—the right manufacturing process, the right die-size, the right memory type. In other words, AMD is preparing for a very stiff price war against NVIDIA and potentially Intel, where it doesn't want exotic hardware design decisions to erect barriers for the marketing team.
The third and smaller priority was go-to-market. If you recall, AMD was significantly slower than NVIDIA at going to market with the Radeon RX 7000 series. The RX 7900 series arrived at a time when NVIDIA had almost concluded rolling out the RTX 40-series. AMD wants to avoid that this time around, and you should see a fairly brisk set of product launches by AMD in the RX 9000 series.